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​​​​Unbounce Pricing Plans – Best Deal To Grab In 2021


Unbounce Pricing Plans

Unbounce is a powerful tool which is used for building highly professional landing pages that are optimized for maximum conversions. It is also used to increase the sales by converting leads into customers.

Also, it is one of the world's leading landing page builder platforms that enable substantial conversions.

More than 15,000 brands are using this platform to build robust landing pages and utilize them to increase sales.

With this tool, you can build landing pages from scratch by utilizing the ready-made templates offered by the platform.

Without possessing any knowledge of coding, you can customize them as per your requirement. It has a gallery of over 100 templates for the convenience of its users.

You can either use these templates as it is or can also customize them according to your preferences.

If you are looking to buy a membership of this landing page builder tool but are confused about which pricing plan to choose, then this article will help you make an informed choice.

We have compared distinct plans to provide you an idea about the various pricing plans. Unbounce has a plan for all types of business owners.

Let us have a look at a brief breakdown of the pricing plans of Unbounce.

Unbounce pricing

Unbounce offers three different pricing plan alternatives for biz owners to choose from. They are namely, the Essential Plan, the Premium Plan, and the Enterprise Plan.

The cost of each pricing plan is different from that of the other, and is based on the components proposed. You also get the option of choosing a plan of your choice after trying its 30-day trial pack for free.  

You can also go for the yearly option of each pricing plan where you get a 20% discount on the cost of each plan.

Let us take a quick recap of what Unbounce is before we dive into each pricing plan's details.

Recap on Unbounce

Unbounce is one of the most popular landing page builder tools which is utilized by marketers to make the most of their marketing campaigns.

It is a robust tool for building professional looking landing pages. With Unbounce, you can easily optimize these landing pages to get maximum conversions, enhance sales, and boost lead generation.

Build landing pages without any coding knowledge with the help of Unbounce. The best part? You get highly converting landing pages.

Unbounce Pricing and Plan Costs

Unbounce offers 3 pricing plans for business owners, as stated above. Different plans offer distinct features based on the specific needs of business owners.

Be sure that you will get value for your money even if you choose the lowest pricing plan.  

Let us start with the details and information about each pricing plan. We will go from the lowest to the highest.

Unbounce Essential Plan

The pricing plans for Unbounce start from 99$/month. If you choose to avail of its annual subscription, you will get the same plan for 79$/month.

However, you will have to pay the entire amount at once to save 20$/month.

Even in the essential plan of Unbounce, you get a bunch of tools to enable the users to build highly converting landing pages.

You can optimize your pages using this tool to get maximum conversions. This plan is the perfect pick for small business owners or people who are just starting with their business.  

By getting subscribed to the essential plan, you get the following features.

8 Popups and Sticky Bars

You get the most of your investment with these additional features.

Sticky Bar and Popups

It is a professional need for a brand to display relevant messages to their visitors and blog readers in several strategic places on the website and at the right time.

To do that, they need to use pop ups and sticky bars. The essential plan of Unbounce provides the option of using 8 popups and sticky bars.

75 Landing Pages 

You get the option of creating up to 75 landing pages with this plan. After creating the landing pages, you can easily twirl things on readymade templates to make them suit your preferences.

Unbounce landing page templates

Without writing a single line of code, you can customize the templates for your landing page. Do it with the help of the drag and drop editor of Unbounce.

WordPress Integration

You can easily publish the landing pages that you have created on any WordPress site. With this plan, you can easily integrate your landing pages with your WordPress website.

You can easily accomplish this by utilizing the WordPress Plugin for Unbounce.

Customizable Templates

The Essential Plan of Unbounce provides more than 100 templates for marketers to choose from.

Page editor

You can decide which one suits your needs best and can also customize them according to your preference. Without any coding knowledge, develop professional-looking landing pages.

Dynamic Text Replacement

It is among the most loved features of a landing page. With DTR, you can enhance the relevancy of your PPC Campaigns and add phrases that users are searching for more. It leads to more conversions.

Dynamic text replacement

SSL Encryption

Unbounce is aware of the significance of protecting your landing page data, and hence, it goes that extra mile to automatically generate one encrypted link.

HTTPs version of the link is created between the browser and the server. The landing pages will have a security padlock and an HTTPs address when created with Unbounce.

Recommended for- 

  • Beginners
  • Small Businessmen

Unbounce Premium Plan 

The Unbounce Premium Plan comes with a lot more features as compared to the Essential Plan.  The pricing plans for Unbounce start from 199$/month.

If you choose to avail of its annual subscription, you will get the same plan for 159$/month.

The Premium Plan is scaled up with double the sticky bars, pop ups, and landing pages of the Essential Plan. To summarize-

Premium Plan = 2 x Essential Plan 

The special features in this plan are-

  • One hundred and fifty published landing pages
  • Sixteen Sticky bars and popups

AMP Landing Page 

Accelerated Mobile Page (abbreviated as AMP) increases mobile UI and decreases the bounce rate by reducing the mobile page time and load.

Every second is important when you are into business. You can easily convert an impatient visitor to a customer with the AMP landing page feature of the Unbounce Premium Plan.

This feature is highly recommended for non programmer entrepreneurs as it allows you to create optimized mobile pages without the knowledge of coding.

Thus, it is an essential feature needed to boost your sales and profits.

Client Sub-Accounts 

This feature allows you to manage your customers from a single account by-

  • Grouping your campaigns.
  • Setting multi-user permissions.
  • Copying Sticky Bars, landing pages, Pop Ups, between accounts.

Page Redirect 

With the help of the Page Redirect Feature, you can easily redirect traffic to any URL from your landing page. You won’t get this top-notch feature in the Unbounce Essential Plan.

Page Redirect

For instance- Your existing campaign has ended. Thus you can redirect your traffic to your new landing page hassle-free to reap the benefit from your existing traffic.

This can be beneficial if you no longer want to use your current landing page and want to keep pace with the search engine ranking.

The redirection types include 301, 302, or 307.

Salesforce Integration 

As the name implies, the Salesforce Integration feature allows you to transfer your Unbounce leads to Salesforce automatically. The Premium Plan includes every other feature and integration of the Essential Plan.

Marketo Integration

It allows you to send your Unbounce leads to Marketo. The plan allows integration of Marketo in the essential plan for maximum convenience of the users. Organize and Optimize your landing pages with such integrations.

Launch Scheduling 

The Launch Scheduling feature allows you to schedule and organize bars, pop ups, and landing pages in advance to ease the process of launching at a specific time.

This can be done with this feature help, even when you aren't online or are at work.

Advanced Sticky Bar and Popup Targeting 

This feature provides you with options to show or hide the sticky bars and popups like-

  1. Cookie Targeting.
  2. Location Targeting.
  3. Referral Targeting.

Recommended for- 

  • Agency owners
  • Fast-growing businesses

Note- This is the most recommended and used plan.

Unbounce Enterprise Plan

Enterprise plans are built for large business owners with maximized benefits. Corporations can choose this plan to make the most of their landing pages.

Get all the tools that you will need to maximize your business goals. This plan costs 499$/month, but when you opt for its annual package, you will pay only 399$/month.  

The Enterprise Plan is custom-designed to suit your needs. You can avail of the Enterprise Plan to maximize your Return on Investment (ROI). To summarize-

Enterprise Plan = Premium Plan + Some Advanced Features 

The special features of the Enterprise Plan are-

  • More than 375 Published Landing Pages
  • More than forty pop ups and Sticky Bars

Page Migration Service 

The Page Migration Service will allow you to transfer your existing page to another landing page service. The stats like the likes, conversions, and visitors aren’t altered during the transfer.

The Launch team of Unbounce aids and supports you to rebuild everything and that too within a short period of time.

Customer Success Manager

Unbounce ensures that you accomplish a bunch of things when you choose this plan, such as-

  • Ensuring best practices + the likes.
  • Personal support or assistance.
  • Personalized onboarding training.
  • Notifying you whenever any new features are released.

Your assigned Customer Success Manager will-

  • Ensure that you can access all the VIP features
  • Take you through advanced training, and
  • Provide you with one-on-one advice.

Audit Logs 

With the Audit Logs feature, you can-

  • Have a record of user activity in your account
  • Easily export reports in case of accidents that need to be reviewed.

Dedicated Launch Specialist 

Dedicated Launch Specialists will help you through the early training sessions and whole setup and will be responsible for helping you see value easily and quickly.

Call to Action Conference Ticket Included 

Unbounce Call to Action Conferences is the event where one can gain detailed insights from the market's leading conversion and marketing optimization experts.

The Enterprise Plan gives you access to discounted or special tickets to such events.

Recommended For- 

  • Big Corporations
  • Large Businesses

You also get a fourteen-day free trial with the Premium and the Enterprise Plan.

How to choose the best pricing plan?

Many people are confused about choosing the best Unbounce pricing plan. There is nothing called the universally perfect plan. Different price plans are suitable for different organizations.

You need to choose a plan that is best suited to your business. 

The Unbounce Accelerate plan is perfect for people whose business is growing at a fast pace. The landing page of the mobile version of this plan loads at a lightning-fast speed.

It offers value for money. This plan allows users to schedule everything in advance.

On the other hand, the Unbounce Optimize Plan allows the customers to utilize Smart traffic features. It is the best plan for people who offer more features as well as perks.

It offers A/B testing. A/B testing increases the conversion rate of the landing page. People who own reputed business houses should go for the Accelerate plan.

Whereas, people who own gradually developing organizations should opt for the Optimize plan. All the payment plans offer attractive payment plans and sticky pops. All of them have a trial period of a fortnight.

Is the cost of Unbounce justified?

With so many features offered, the cost of all the pricing plans are justified. We understand that you are worried because of the hefty sum involved.

But, the features offered in each pricing plan repays each penny spent on purchasing the plan.

Numerous other landing page creators are available in the market at a more economical rate. However, they do not provide half the services that Unbounce does. Remember that good things do not come cheap.

Businessmen strive to create attractive landing pages employing impressive features.

They all know that a landing page is the most crucial factor in generating traffic and hence it should be quite appealing to the visitors. 

So, Unbounce concentrates on making the landing page as attractive as possible. Not only are the landing pages attractive, but they are equally converting as well.

The landing pages developed using Unbounce help to boost sales greatly.

This landing page generating software also offers amazing after-sales service. The customer care executives offer prompt service and can be reached 24/7.

The impressive host of features provided in each plan rightfully justifies the price charged on them. If the customers choose an annual subscription, they save an additional 20 percent off on all these pricing plans.


Well, nobody cares about the daily attendance; students are judged by how well they score in the exam sheet. Similarly, at the end of the day, a landing page should be professional looking and highly converting.

Unbounce does just that! It is the most sought-after landing page builder that is used by thousands of businessmen.

The pricing plans of Unbounce are affordable and the services provided by plans are worth the money spent. You can choose any one of the three pricing plans that is best suited for your business needs.

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