Landing pages are one of the most critical aspects of an online business. Unless your landing pages are attractive and converting, the visitors will step back from your website almost immediately.
If your online business deals with the sale of products, services, or some courses, the first and foremost thing which you need to do are build strong email campaigns.
There are numerous landing page builder software available in the market.
Choose the best among them and get started. Email marketing campaigns are quite unruly without an excellent landing page.
The alternative to having beautiful landing pages has an attractive sign-up form that will collect the email addresses of your visitors. Make sure your online business possesses either one of these to stand out among your competitors.
LeadPages is one such online marketing tool that helps online businesses as well as entrepreneurs to grow their customers' base.
LeadPages is one of the best email marketing tools available in the market, but not everyone is satisfied with its performance. In such a scenario, people look for alternatives.
In this article, we have mentioned the seven best options of LeadPages, which will help you to scale your business well.
InstaPage is a cloud-based platform that is user-friendly and is used in the creation of beautiful landing pages. It is one of the best competitors of InstaPage.
It has a drag and drop feature, which makes it stand ahead in the competition with LeadPages. Also, it allows the users to drag the elements and drop them anywhere on the page.
Even with no experience, new users can easily create outstanding landing pages with this software. The membership of InstaPage offers over 195 pre-installed templates.
Also, it provides users with numerous blank templates to create their pages right from scratch.
The landing pages created using this software can be easily integrated with numerous email marketing tools like Aweber, MailChimp, ActiveCampaign, etc.
All the landing pages created using this software are mobile-friendly, and hence even mobile users can easily be converted to potential customers.
With InstaPage, you can easily host all the pages on the server for free. Also, the pages can be easily embedded on the Facebook page or your WordPress website.
There are four different pricing packages features in this software. The pricing starts at $68 per month for the Core plan, which is billed annually.
For people who are new to the world of Digital Marketing, the Core membership offered by InstaPage can prove to be quite a boon.
The next pricing plan is the Optimizer plan, which is meant for the advanced marketer. It is available for 113 dollars per m0nth, and it is also billed annually.
The third pricing plan is made for teams and agents. It is priced at $203 per month, and it is also billed annually.
The last pricing plan is made for the Enterprises and is easily customizable, and the pricing is decided as per the customers' needs.
ClickFunnels is one of the best website builder software available in the market. It is a bit pricier as compared to its competitors because it is an all-in-one tool.
It presents itself as an online marketing tool for people who already have an idea about creating the best landing pages.
It also helps in the generation of a sales funnel, which will easily convert your visitors into potential customers within no time. With its help, you can make money quickly.
For people who wish to sell their products, or market any courses, ClickFunnels is the best option available to them.
It is one of the best online marketing tools that readily converts your visitors into your customers and keeps track of all the conversions. Also, it manages the entire sales process right from the start to the end.
With the help of ClickFunnels, you can easily convert your dreams into a properly functioning sales funnel that will readily convert your traffic.
It saves the new entrepreneurs from the trouble of learning how to operate an online marketing tool. ClickFunnels makes the creation of funnels super easy.
There are two pricing plans available for this software, and both are billed every month.
The basic plan is available at $97 per month, and the Etison Suite plan is billed at $297 per month.
While the basic plan is strictly meant for the beginners, the Etison Suite plan is made for businesses that are scaling fast.
OptimizePress is a plugin available for WordPress blogs, which is used by the users to create beautiful landing pages, sales pages, and membership websites. Apart from being just a landing page, OptimizePress is much more than that.
The pricing plans for this software start at just $97 per month, and it allows you to use the software for up to three websites. The billing process is simple and easy.
You need to pay a one-time fee for the services you are willing to buy. After that, every year, you need to pay only $39 to renew your subscription.
It effectively helps build an entire WordPress site by allowing you to choose your themes and customize them as per your likings.
Unbounce is yet another online marketing platform that gives LeadPages a tough competition. It is considered as one of the best and fastest landing page builders present in the world.
It helps the customers to build their landing pages to boost their online presence.
Unbounce has helped top businesses to scale online. Hootsuite, Vimeo are some of the online businesses that owe their success to Unbounce.
The membership plans start at $99 per month, and the prices increase with each tier of the plan. All the plans feature a drag and drop technology, which facilitates people to create the landing pages and how they desire.
Besides being a landing page builder, Unbounce also helps the users to build, convert, drive, and optimize their landings page.
The landing pages created by Sendinblue are one of their kind, and they help entrepreneurs to scale their businesses properly.
An attractive landing page can do wonders for your website. With a proper landing page, consider half of your work complete.
Next, you need to find an email marketing tool that will readily integrate your landing pages to increase your conversion. Sendinblue is just the tool for that.
The latest update of this software features a landing page editor which has an easy to use interface. It contains several professionally designed templates for you to choose from and create your landing page.
This software was first launched in 2013 as a digital marketing tool, and since then, it has evolved into one of the best email marketing tools available in the market.
Over 80,000 people use this software, and Sendinblue sends out millions of emails daily.
Since this software has efficiently solved one of the biggest problems that marketers faced in the past, Sendinblue has become one of the most sought-after online marketing tools.
It has automated the email marketing project on a low budget, thereby helping the beginners to scale their business properly without having to invest much in it.
The game-changer for this software is probably its free pricing plan that allows the users to send three hundred emails for free.
This free plan offers marketing automatic and customer service to the users, which is a feature not provided by any of its competitors.
Being free of cost does not account for the fact that the software will compromise on the services it offers.
Free users can also enjoy the comprehensive features that include campaign reports, contact management, creation of landing pages, among many other features.
Besides the free plan, numerous paid plans are also available. However, the paid plans are also cheap, and even the new entrepreneurs can afford it.
Among the competitive pricing available in the industry, Sendinblue allows users to send over twenty-five thousand emails at just $25.
The price often raises questions, and people find themselves asking whether the email marketing feature available at this price will do justice to their business.
This email marketing feature gives quite a fierce competition to the leading email marketing providers in the world, such as MailChimp. Unlike MailChimp, Sendinblue provides this feature to all its packages.
The only drawback is that in MailChimp, the enterprise and premium users can avail of this feature for above two thousand contacts.
However, this feature doesn't impact the new users because, for them, their subscriber base is quite small. And for that limited base, Sendinblue does just the perfect work.
However, the automation feature of this software is much better than Mailchimp. Unlike Mailchimp, it allows you to send numerous responses as per the action of your subscribers.
Also, this software allows you to send transactional emails, an essential key feature per which your business relies on an automated system.
This system helps you to send confirmation emails, password recovery messages and payments receipts
Apart from sending automated transactional emails based on your customers' queries, with Sendinblue, you can also access the reports on your customers' activities on your website.
This software will provide you with a detailed report on how many people opened their emails and how many gave wrong email addresses. If you are an e-commerce business owner, then this software is ideal for you.
6. Thrive Themes
Thrive Themes is a plugin that can be easily downloaded on your WordPress website. With the help of its f drag and drop feature, you can easily drag any element and drop it anywhere on the landing page.
It is one of the most affordable online marketing tools which facilitates you an option to make a one-time payment at the time of purchase. You need to pay $67 for a single website and $97 for multiple sites.
Membership to Thrive Themes gives you access to over 160 thoroughly tested templates for all types of businesses.
Also, it provides you access to over 190 templates, which can be used to create beautiful landing pages.
This landing page builder is ideal for new entrepreneurs and small business owners who have just started with their business. Thrive Themes has an easy to use interface.
ONTRApages allows users to create beautiful landing pages. It provides numerous blank templates that allow users to create landing pages from scratch.
The software has a small library as compared to its competitors; however, it offers a free account for those users who have a monthly visitor count of equal to or less than two thousand five hundred visitors.
With its help, you can easily create, drag, and drop the sign-up forms as well as lightboxes on any place on your blog page.
The only downside of this software is its free plan, where leads generated are not automatically notified to the email management system.
The paid plan is available at $15 per month, and it allows you to track up to twenty-five thousand visitors per month, and it also allows you to create over 25 pages.
For new entrepreneurs, ONTRApages can prove to be an excellent way to create landing pages without spending much on it.
It is a cloud-based online marketing tool that facilitates the creation of beautiful landing pages and helps keep track of the analytics. It is one of the best email management systems available in the market.
It also helps in the creation of webinars, which in turn helps to automate the customers' behavior on their website.
This software has numerous pricing plans which start at $15 per month. You can choose the monthly plans or the yearly plans as per your convenience.
GetResponse offers discounts on annual plans. Overall it is a fantastic landing page builder that helps in conversions effectively.
To make an online presence, landing pages are a must-have. They are the deciding factor as to whether or not any visitor will return to your website in the future. These pages drive traffic to your website and effectively do the conversions.