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​​​​ClickFunnels vs Leadpages | Who’s Right For You?

Are you confused between two marketing software, i.e., ClickFunnels vs. Leadpages, for your business?

Having a sales funnel is necessary to grow your business. These two applications work effectively to charm the customers and engage them to buy your products and services. Building landing pages is a necessary element to understand and indulge with your customer. 

Both tools help you to engage with visitors and tempt them to purchase your products and services automatically. There is no doubt that both applications are good enough to promote your business, whether small or big.

 You have to understand the needs of your business and create impressive landing pages to attract more and more visitors. The detailed features of these products will help you to choose the right software for your business. 

Sometimes, it is hard to find the right application to market your website. In the following discussion we will compare ClickFunnels and Leadpages software in detail. 

We will understand how they are different and suitable for various business owners. It is advised not to waste your money on buying any random application.

Before starting the detailed comparison of Clickfunnels vs LeadPages, we have shared the differences between them in brief, as shown below. 

ClickFunnels vs Leadpages





Marketers, beginners, or Product/Course developers

PPC Marketers

Trial Pack

14 Days

14 Days

Split Testing



Landing Page Builder



Landing Page Integrations


15 Integrations Available


30 Days Money-back Guarantee


Set Up Fee



Other Features

Template Library, Drag and Drop Funnel Builder, Auto-Responder and WordPress Integration, and Audience Segmentation

Template Library, Drag and Drop Funnel Builder, Auto-Responder and WordPress Integration, and Audience Segmentation


Important Features of ClickFunnels

  • Drag and Drop Visual Editor: The application provides a powerful and simple drag and drop visual editor. It helps you to design the form and landing page within the sales funnel. There is no need to learn coding to create the page in a way you want.
  • Website Hosting: There is no need for any third-party service for website hosting. The software helps you to host a complete sales funnel. You can also register a new domain in your account or add your domain.
  • Templates and Themes: If you do not want to redesign your sales funnel, you can use templates and themes. You can explore the theme library to get a desired template or theme. 
clickfunnels templates
  • Split Testing: ClickFunnels application provides split testing to the members for a higher conversion rate. 
  • Easy to Operate Sales Funnel: You can easily create and use the sales funnel. The application works best to promote the business. 
  • Conversion Tracking: The Stats tab in the application tells how your sales funnel is performing. It provides complete metrics like average cart value, earnings per click, and much more. 
  • Email AutoResponder: The application has built-in email autoresponder to send emails to the leads. There is no need for third-party applications for getting email services.
  • Membership Sites: ClickFunnels offers high traffic-converting sales funnel along with subscription-based membership sites.
  •  Shopping Cart: The application provides a built-in shopping cart. Customers can buy their desired products using the cart by ClickFunnels.

Important Features of Leadpages 

  • Drag and Drop Visual Editor: Leadpages also provides the same feature that helps users customize the landing pages. It is limited to drop specific widgets, but it is quite easier than coding your landing page. 
Drag and drop landing page
  • Limitless Page Publishing: You can publish landing pages as much you want. The basic plan allows one site, Pro Plan allows three sites, and the advanced plan allows 50 sites. You can publish the landing pages only on those sites, which are linked with your account. 
Landing pages
  • Exit Pop-ups: The Tool helps in creating the exit pop-ups on the landing pages. It will help in converting the visitors that are leaving the landing page.
leadpages exit pop ups
  • Split Testing: Like ClickFunnels, this tool allows you to test several elements to determine whether they are converting well or not. 
Split testing leadpages
  • Timers: The application comes with a drag and drop widget to add a countdown timer. It depicts urgency on the landing page.
Leadpages timer widget
  • Domain Hosting: You can host your website on the Leadpages domain for free. You can also connect the domain wherever you have purchased it. You cannot register for a new domain like you can do in ClickFunnels.
Domain hosting
  • SEO Editor: It helps a user to add or edit the title tag along with meta description in the landing page builder.
SEO editor

ClickFunnels vs Leadpages: Feature by Feature Detailed Comparison

Now, let us compare ClickFunnels and Leadpages feature by features in detail. It will help you to understand both tools and determine which one is the best for your business. 

ClickFunnels vs Leadpages: Business Effectiveness 

  • ClickFunnels: The application is a collection of landing pages that route a customer towards the main goal. You can let your customer subscribe to the email list, sell him a product, and much more to grow your business. It is an excellent tool to create landing pages as compared to Leadpages due to its content-rich platform. You can get a variety of funnel templates to build your sales funnel as per your needs. You can create different pages on your website to manage customers and sales seamlessly. 
  • Leadpages: It is a landing page that is based on drag and drop interface. The priorities of the tool are already set and defined. In a website, any web page can be your landing page on which a visitor lands. It can be a home page, sales page, blog page, etc., or any other page. The tool combines with email service providers to get lead support. There is no need to have coding knowledge to create or operate it. The templates help in raising the conversion rate to grow email lists. You can use the application to send content upgrades, create page opt-in form, create landing pages using templates, and host a webinar. 
  • Result: You can use your ability and skills to develop the best customer-attractive business web pages. ClickFunnels also offers training or community to use the application, which is not available in Leadpages. 

Landing Page Designs

  • ClickFunnels: If you are designing and creating for your business and website, ClickFunnels offers the best solutions. Here, our priority is conversions. If you have clients that trust you entirely and rely on your company to complete the job efficiently, it helps build a sales funnel. 
  • Leadpages: If you want to design landing pages for a tough client, it is better to prefer Leadpages over ClickFunnels. The application prioritizes the design over the effectiveness. 
  • Result: After considering the feature of designing landing pages, the Leadpages provides better and more artistic landing pages. On the other hand, ClickFunnels helps you to build the pages to attract customers and convert traffic. 

Time Constraints

  • ClickFunnels: It is a big application with a massive library of training, templates, upsells, downsells, split tests, segmenting, and conditional email marketing sequences. It can be challenging to use the application for beginners if they are on a tight deadline. If you have hands-on experience of using it, you can build landing pages quickly. The conversions rise to 40% if you add upsells and downsells. You can also add email triggers throughout your sales funnel. It improves marketing skills by using different strategies. 
  • Leadpages: You can prefer this application if you do not try to maximize conversions. It works better if you are stuck in a deadline. You can easily design and create the pages and set everything quickly. It is a useful tool to create and manage website landing pages under time constraints. 
  • Result: If we differentiate ClickFunnels vs. Leadpages based on time constraints, then Leadpages is more preferable. The massive library of templates in ClickFunnels is not an easy task to handle and design landing pages. If you have a good experience of using ClickFunnels, then it takes very less time than Leadpages. 


  • ClickFunnels: You can get many hours of training to learn and understand the application's complete work. As an expert, you can build a multiple-step funnel with upsells, email triggers, downsells, audience segmentation, and much more. It does not work for simple landing pages because you will end up creating a complete sales funnel.
  • Leadpages: If you are considering building a single landing page, then you must prefer Leadpages. It is what simplicity means. You can use Leadpages platform to create a single landing page with your skills to attract customers. 
  • Result: ClickFunnels can be considered if you want to develop a complete sales funnel. Leadpages application is perfect to justify the Simplicity feature. 

Conversion of Traffic into Sales 

  • ClickFunnels: This application offers too many features while developing landing pages. It is easy to build an attractive and unique website to tempt visitors. There are very high chances of an increase in revenue if you add upsells, downsells, email marketing, etc. The customer purchases your products and services within a few clicks. If you are looking for marketing software to build a multi-step sales funnel, then ClickFunnels is the right option. 
  • Leadpages: Leadpages is limited marketing software for creating landing pages. It is a less expensive application to create simple landing pages. You can integrate with other marketing tools to get a complicated sales funnel. You must consider the budget if you buy additional tools. 
  • Result: Both are marketing applications that convert traffic into sales. But ClickFunnels can be used to high-level landing pages that will surely increase revenue. A customer will reach the purchase page automatically. Leadpages produces simple landing pages and can be combined with other tools to build a sales funnel. 

ClickFunnels vs Leadpages: Template Building

  • ClickFunnels: There are hundreds of amazing custom-made templates in this software. It can serve all your needs regarding your website. You can choose any template and edit it to release on your website without experiencing any shortage of funnel and page templates. 
  • Leadpages: The application consists of templates with little modifications. But you will get a variety of templates to create your website’s landing page. There is no library of templates that you get in ClickFunnels. 
  • Result: ClickFunnels has a great template builder as compared to Leadpages. It offers a library of templates to design and build unique website landing pages. On the other hand, Leadpages provides different templates with slight modifications. It is good to choose if you are designing a single landing page.


  • Result: If you want to create a single landing page, then you must prefer Leadpages. The ClickFunnels application is best to create multiple landing pages with all the funnel building settings.  


  • ClickFunnels: It is a marketing tool to create an effective sales funnel, including email triggers, upsells, downsells, landing pages, etc. There is no need for any integrations as it saves a lot of money and time on complicated projects. The application is suitable for successful entrepreneurs and big companies. 
  • Leadpages: It is easy to create simple and beautiful landing pages via Leadpages. The pages can be upgraded to the sales funnel. But it requires additional integration to build a complex product. It is suitable for PPC marketers to develop single-step landing pages.
  • Result: If you have a big company and you offer a variety of products and services, then you can ClickFunnels. The other marketing software, Leadpages, is best for small businesses or PPC marketers. 

Pros and Cons of Clickfunnels & Leadpages

The pros and cons will help you to decide the desired marketing software for your website. Two applications, ClickFunnels, and Leadpages, are great in different ways. Let us consider the good and bad about the application.


It is a sales funnel application that helps in building the entire sales funnel. It is single software with multiple integrations and customization settings. You can manage different things while creating a sales funnel through one tool.


  • You can add many things on your landing page like a shopping cart, email autoresponder, etc., through a single software. There is no need for additional integrations and applications to create a complete sales funnel. 
  • It is easy to design and create landing pages by using ClickFunnels. There are hundreds of templates for building the website’s landing pages. You can add shopping cart buttons, videos, text boxes, page elements, and more clicks. 
  • The email autoresponder is a built-in feature in the software. It is easy to create your email sequence without any integration with applications like Drip, MailChimp, Aweber, etc. 
  • The software can be integrated with Twilio to send SMS automatically to funnel subscribers. 
  • It is quite simple to manage everything of its sales and marketing funnel. It provides access to almost everything by a single software.


  • You can design, create, and manage everything of a sales funnel of any category. The application does not stick to a single category. 
  • Its landing page builder can create lead capture pages. The tool is not powerful enough for PPC marketers and CRO experts. They need everything simple instead of hundreds of customizations. 


It is a simple marketing tool to create landing pages. If you want to run PPC advertising campaigns, then you must build simple landing pages. Choosing from a template to designing a visitor’s landing page is very simple. 


  • It has a compelling landing page builder with more options for customization. You can drag and drop videos, text boxes, social media sharing buttons, etc., on your landing page. 
  • You will get free as well as a paid template to create pages for app developers, businesses, marketers, and many more.
  • The landing pages are quite responsive. The design remains the same on desktop and mobile. 
  • The HTML editor is included in the software for designers to customize the landing pages with their lines of code.
  • You can publish Leadpages content on your WordPress with the help of WordPress Connector.
  • It can be integrated with many applications like MailChimp, Salesforce, etc. 
  • The software comes with built-in A/B testing as well as conversion optimization tools. It improves your return on ads from the UI of Leadpages. 


  • If you want to add any feature to the landing page, you have to integrate it with another application. You have to spend more money on buying additional tools. 
After comparing both tools, it is found that ClickFunnels is a more effective tool to execute a successful marketing campaign. It offers more than one service in a single application.

The Bottom Line

The write-up is to solve your confusion between ClickFunnels vs. Leadpages. Now, you have to understand your business and its marketing requirements.


You can find out which one is the right product for your business. We have discussed the features of both applications in detail to deliver the exact information about them. Invest your money on the right product and use the sales funnel to promote your business. 

ClickFunnels and Leadpages are both useful marketing tools.

If you want to design and create a single landing page, then you must go for Leadpages. It is the best tool for PPC marketers or small businesses.

On the other hand, ClickFunnels is the right marketing application for marketers, product developers, and big businesses. It comes with a library of templates, themes, training videos, etc., to educate you about the tool and create outstanding landing pages. 

Understand what your business needs and get the right product. Plan your marketing strategies and develop a sales funnel. Attract visitors to your website and engage them in buying your products and services.

Final Verdict:ClickFunnels vs Leadpages

Why Leadpages?

If you want to design and create a single landing page, then you must go for Leadpages. It is the best tool for PPC marketers or small businesses.

Why Clickfunnels?

ClickFunnels is the right marketing application for marketers, product developers, and big businesses. It comes with a library of templates, themes, training videos, etc., to educate you about the tool and create outstanding landing pages. 

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